The Mannings are in lots of commercials. So we separated ourselves from the expected Manningvertising by creating an intense fraternal drama.
The main event lived as a live FOX Pregame Show integration – right outside of the Superdome.
Within 1.5 hours post kick, we edited + delivered a :30 pre-game recap ad and our celebratory Super Bowl spot with live footage.
More from the campaign below.
