LEGO and Fortnite teamed up to make a survival crafting game. As part of their launch, they asked us to help create a scrappy yet fun social campaign that demonstrated certain aspects of the gameplay. Since we were tasked to educate, we took the classic LEGO instructions motif and put a Fortnite twist on it. In a series of posters, carousel posts and videos we were able to inform players of the fun awaiting them in the game.
Creatives: Kiki Dahl, Nechama Muchnik
Associate Creative Directors: Aimée Perrin, Stu Rubin
Group Creative Directors: Gerard Caputo, Matt Mulvey
CCO: Brandon Henderson, Marques Gartrell
Illustrator/Animator: Jimmy Simpson