The Bud Light on Bud Light Seltzer was causing a problem. In a real, live client study, the majority of people said Bud Light Seltzer was either a beer or beer-flavored seltzer. Why? The Bud Light logo. Our solution? Cover up the Bud Light logo.
Creatives: Aimée Perrin, Stu Rubin
Group Creative Director: Gerard Caputo, Laddie Peterson
CCO: Karl Lieberman
Director: Jess Coulter